Digital Business Models play a fundamental role in an or-ganization for realizing new ways of value creation for customers and remaining competitive in an increasingly digital world. The module focuse...
Digital Business Models play a fundamental role in an or-ganization for realizing new ways of value creation for customers and remaining competitive in an increasingly digital world. The module focuses on advanced concepts for developing digital business models and create new ventures. The focus will be on tools from the ideation of business ideas to building a minimal-viable-product or prototype of the respective digital business model. The module therefore follows a structured approach covering all relevant steps applicable to building stand-alone ventures (start-ups) as well corporate ventures (new businesses within existing organizations) alike.
Elective in all Postgraduate Programs
Assessment information will be available soon
The module offers a comprehensive overview of the tools, techniques, and creative processes involved in producing content for digital reality platforms, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). This course emphasizes hands-on learning in content development, ranging from 3D modeling and animation to interactive storytelling and user interface design. Students will explore the latest software and hardware used in the industry, gaining practical skills in creating immersive experiences that captivate and en-gage users. By understanding the unique challenges and opportunities within digital reality, participants will be equipped to innovate and push the boundaries of digital content creation.
The advancements of digital technologies put companies across industries under pressure to digitize their internal processes, focus on new ways of customer value creation and develop and implement new business models. This requires significant changes within organizations and requires managers and executives at different levels to have advanced specific skills. The module focuses on advanced theoretical as well as practical frameworks and methods for leadership in the digital world as well as the required change management tools to achieve digital transformation within an organization.
In the second deep dive for coding, students are challenged to understand digital image processing and working with interactive devices, such as cameras or microphones. Discussed topics will be coordinate systems, color modes, the history of human-computer interfaces, vector vs. pixel graphics, computer vision, etc. To deepen the understanding, the students will also look into the necessary maths, e.g. matrix manipulations, etc. The basics of Object-Oriented Programming as discussed in Coding Camp 1 will be re-capitulated and deepened. To get started quickly and be able to work on interesting projects soon, we will use tools and libraries, such as Processing and OpenFrameworks. The programming languages of these tools are a subset of the Java programming language and C++. Both will be introduced in the module, always with a hands-on focus. In this second coding camp, students expand on the knowledge from the first coding camp: Knowledge and experiences of the first Coding Camp, such as project management and software development principles can be reiterated and students can experience further methods. The module is compulsory in all M.Sc. and MBA study programs. Contents are the same, the students in the M.Sc. programs have to create additional deep dives to certain course topics (more details in the assessment section). This is the description for the module in the MBA programs. As all German UDS modules, there are two weeks previous to Week 1 for the students to prepare for the module and two weeks after Week 8 to wrap up and reflect the course.
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