Compulsory Module

Synthesize & Anchor: Strategic Management and Entrepreneurial Transformation

Within fast changing environments, a strategic perspective is fundamentally important for setting the right directions for future developments of companies. Therefore, the central aim of this module i...

4
ECTS Credits
100
Total Hours
Q3
Available
Marco Bade
Coordinator

Workload Distribution

20h
Classroom & Demos
20h
Practical Work
60h
Independent Study

Module Summary

Within fast changing environments, a strategic perspective is fundamentally important for setting the right directions for future developments of companies. Therefore, the central aim of this module is to provide students with the knowledge and skills necessary to become good strategists—whether in a large corporation, a mid-sized company, or an entrepreneurial startup. The module combines theoretical concepts and frameworks with clear, practical application. It makes participants familiar with all aspects of the strategy process, starting with goal setting and ending with strategy implementation, focusing especially on strategy analysis. It covers strategic management on the business as well as on the corporate level and the entrepreneurial transformation following a good strategy process by analyzing case studies from various industries and regions.

Cross-Programme Information

Elective for all Postgraduate Programs

Assessment & Evaluation

Teaching Formats

Experience

Assessment Methods

Assessment information will be available soon

Module Information

Credit Points4 ECTS
TypeCompulsory
Offered InQ3
Total Workload100h
CoordinatorMarco Bade

Workload Distribution

Classroom20h
Practical20h
Independent60h

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