Project Management and Entrepreneurship in Digital Reality

About This Course

Over the next 8-10 weeks, you will immerse yourself in the process of developing a digital entrepreneurial project. The course combines short lectures, practical exercises, and collaborative teamwork to simulate the key stages of launching a digital venture.

You will work in small teams, moving step by step through the entrepreneurial process: identifying a relevant problem, understanding your potential users, designing a value proposition, building a simple prototype (MVP), and preparing a convincing pitch.

The goal of this course is not only to introduce theoretical concepts but also to allow you to experience entrepreneurship and project management in practice. By the end of the course, you will have developed a startup concept together with your team and presented it in a professional pitch format.

Learning Objectives

By the end of this course, you will:

• Understand the core principles of digital entrepreneurship and innovation ecosystems.
• Apply design thinking and customer discovery methods to identify and validate problems.
• Develop a value proposition and prototype (MVP) for a digital product or service.
• Learn how to manage projects using agile principles in distributed teams.
• Gain insights into funding, scaling, and sustainability considerations for digital ventures.
• Communicate entrepreneurial ideas effectively through startup storytelling and pitching.

Course Structure

• Preparation Phase (2 weeks): Introduction to the course environment, collaboration tools, and entrepreneurial thinking.
• Course Weeks (8 Weeks): Each week focuses on a key stage of the entrepreneurial journey, from opportunity discovery and market validation to prototyping, project management, funding strategies, and pitching.
• Final Phase: Teams finalize their project, present their startup concept, and reflect on their learning experience and entrepreneurial development. 
• Post-Course Weeks (2 Weeks): Reflecting on the project, peer reviews, and preparing final reports and presentations.

Study Programs

This course is offered as an elective for all study programs.

Micro Degree

• This course is offered as a micro degree.
• German UDS Micro Degrees are compatible with the European MOOC Consortiums Common Micro Credentials Framework.
• Micro Degrees will be rewarded with an equivalent of 5 ECTS.
• Micro Degrees are offered to non-regular students and require a fee of €900.

Requirements

Knowledge and skills as provided in the Prep courses.

General Information

• Teaching Format: Interactive digital learning combining short lecture videos, quizzes, team tasks, and project-based collaboration.
• Total Workload Master: 125h (40h/85h) / 5 ECTS
• Total Workload MBA: 100h (30h/70h) / 4 ECTS
• Total Workload Micro Degree: 125h (40h/85h) / Equivalent to 5 ECTS
• Module coordinator: Dr. Maren Borkert
• Examinations: Weekly activities, quizzes, team project deliverables, startup pitch presentation, and individual reflection.
• Offered: Regularly within the German UDS MSc, MBA and micro-degree programs. 

Let’s start building ideas, experimenting with digital tools, and turning innovative concepts into entrepreneurial solutions!