Strategic Management and Entrepreneurial Transformation
Micro-DegreeOnline

Strategic Management and Entrepreneurial Transformation

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Program Details

  • Language: English
  • Fees: €900
  • Study Mode: Full-time / Part-time
  • Registration Deadline: 30th June 2027
  • Entry requirements:
    • High school diploma or equivalent
    • Basic computer literacy
    • English Level B1 (CEFR) or equivalent

Study Access

Pay for one quarter and have access to the learning materials for 6 months, with the option to extend access if needed.

Program Coordinator

Prof. Dr. Marco Bade
Prof. Dr. Marco Bade

About This Course

Within fast changing environments, a strategic perspective is fundamentally important for setting the right directions for future developments of companies. Therefore, the central aim of this module is to provide students with the economic understanding and skills necessary to become good strategists — whether in a large corporation, a mid-sized company, or an entrepreneurial startup.

The module makes participants familiar with the economic foundations of strategic management, the role of entrepreneurs within firms and the economy, and various disciplines of strategic management, such as technology strategy, pricing strategy, or investment strategy. It covers strategic management on the business as well as on the corporate level and the entrepreneurial transformation following a good strategy process by analyzing case studies from various industries and regions.

Learning Objectives

By the end of this course, you will be able to:

  • recognize and describe the economics of entrepreneurial management in established companies.
  • assess and evaluate the relevance of entrepreneurial activity in established companies for innovation.
  • evaluate the economic consequences of strategic decisions by companies concerning their potential for future.
  • apply tools and frameworks for corporate entrepreneurial activities within companies across industries or public institutions.

Study Programs

This course is mandatory for the following study programs.

  • MBA Digital Technologies
  • MBA Digital Transformation
  • M.Sc. Digital Leadership

This course is offered as an elective for the following study programs.

  • M.Sc. Advanced Digital Reality
  • M.Sc. Applied AI
  • M.Sc. Cybersecurity

Micro Degree

  • This course is offered as a micro degree.
  • German UDS Micro Degrees are compatible with the European MOOC Consortiums Common Micro Credentials Framework.
  • Micro Degrees will be rewarded with an equivalent of 5 ECTS.
  • Micro Degrees are offered to non-regular students and require a fee of €900.

Requirements

None

General Information

  • Teaching Format: Experience
  • Total Workload Master: 125h (40h/85h) / 5 ECTS
  • Total Workload MBA: 100h (30h/70h) / 4 ECTS
  • Total Workload Micro Degree: 125h (40h/85h) / Equivalent to 5 ECTS
  • Module coordinator: Dr. Marco Bade
  • Examinations: Quizzes, presentation(s), essay(s)/paper(s), project report(s), written exam (tbd) - Details will be announced with course start.
  • Offered: Odd quarters

Frequently Asked Questions

German UDS offers a range of cutting-edge digital programs in MBA, Master’s Programs and Micro-Degree Programs. Please refer to our University’s Study program page for further details.

Micro-Degree Programs:
- No specific requirements
Master’s Programs:
- Bachelor’s degree in a relevant field with a minimum grade of 2.5 (German system) or equivalent
- English: Minimum B2
Additional requirements may apply (e.g., work experience for MBA & M.A. programs). Visit our admissions page for full details.

For our study programs you can apply as follows:

  • Micro-Degree Programs:
    Micro-Degree programs can be booked directly on our Micro-Degree page. Simply browse our available Micro-Degrees and enroll immediately without any application process.
  • MBA and Master’s Programs:
    01 Register/Login
    Begin by creating an account.
    After creating a new account, you’ll receive an email with a verification link. Click the link to verify your email address before proceeding.
    If you already have an account, simply log in to continue.
    02 Start Your Application
    After filling out the form, be sure to check your email. You will receive a message from us containing a direct link to start your application.
    Go to the “Start your Application!” and begin your application journey.
    Note: This option becomes available only after completing the registration and login.

MBA programs: €7,500 per year
Master’s programs: €7,500 per year
Micro-Degrees: €900 per program
For full details, visit the official admissions page.

Reliable high-speed internet connection
Computer (Windows or Mac) with webcam and microphone

Student life at German UDS is designed for maximum flexibility, enabling learners to study anytime, anywhere, and at their own pace. Whether enrolling in a free course or a full degree program, students have full access to online course materials and complete assignments within set deadlines, making it easy to balance education with personal and professional commitments. In addition to academic flexibility, students also enjoy a vibrant virtual campus experience through COVE – our Campus of Virtual Education. COVE provides an immersive digital environment where students can hang out in virtual spaces like the cafeteria, lounge, or library. It’s a place to connect, chat, and build friendships beyond the classroom. Regular online events, social gatherings, and themed meetups offer students opportunities to network, collaborate, and be part of a supportive international community.